Youth.co.za is the official website of Understanding the Generations, owned by TomorrowToday.biz, an international consulting specialising in creating new frameworks in which people and organisations can position themselves for the future.

Graeme Codrington has been the primary developer of this website, and of the applications of generational theory. More details about him, can be found either at his CV page at FutureWorld International, where Graeme is an international business guru and head of South African operations, or at the TomorrowToday.biz website. Details of the other members of TomorrowToday.biz, Keith Coats and Barrie Bramley, are also available there.


Awards and Exposure

Click here for a full list of awards, critical acclaim and media exposure.




Client List

The following is a list of major clients and organisations that have used The Generational Theory, by way of presentations, keynote addresses, and/or workshops.

Business Non-profit Education
  • Hollard (Financial services)
  • Spellbound (Education and training)
  • Dictum Publishing (Publishers)
  • iSoC (consulting)
  • PASA (Payroll Assoc. of SA)
  • Mondi & Mondi (UK) (Manufacturing)
  • All Change People Development (consulting)
  • Khulisa (consulting, media industry)
  • Standard Bank (including the Wings programme)
  • GIBS (Gordon Inst. of Bus. Sci.)
  • Pick n Pay (Retail)
  • Sasol (fuel)
  • FutureWorld (consulting, futurists)
  • Smile Education
  • Nedcor (Financial services/banking)
  • Sportron (Wellness products and distribution)
  • Citadel (Financial services)
  • Vodacom (Telecoms)
  • Ernst & Young (HR managers)
  • WITS University (tertiary education, marketing dpt)
  • ATCOR (Accountants Training Corporation)
  • Ambassador Training (Computer training)
  • Boston Business College (Computer training)
  • Business Education Design (Business training)
  • Insite Systems (Corporate Training)
  • Telos (Corporate Training)
  • Ogilvy & Mather (Marketing/advertising)
  • Supercare Cleaning
  • Van Vuurens (Computer programming)
  • Prangleys (Chartered Accountants)
  • Organisations

  • Mass Media Project (offshoot of Soul City)
  • SACLA (SA Christian Leaders Assoc)
  • Youth Development Network
  • National Youth Commission (through YDN)
  • RoseAct (Alexandra township, Sandton)
  • Wellington Diocese, Anglican church (New Zealand)
  • Youth for Christ
  • YfC, Namibia
  • Scripture Union
  • African Enterprise
  • Radio Pulpit
  • Algeme Jeug-Kommissie, Dutch Reformed Church
  • Assemblies of God
  • Youth Ablaze
  • Baptist Youth of SA
  • CNW (Television)
  • Benoni Christian Women's Club
  • BTC Southern Afica
  • Cornerstone Christian College, Cape Town
  • BCG-BEES
  • IDRC (through BCG-BEES)
  • Mvula Trust

    Local Churches and groups

  • Mondeor Dutch Reformed
  • Duduza (New Covenant church)
  • Ventersdorp DRC
  • Potchefstroom DRC
  • Aasvoelkop/Northcliff DRC
  • Plumstead Methodist
  • Durbanville Methodist
  • Claremont Baptist
  • Faith Chapel, Mitchell's Plain
  • Pinelands fraternal, Cape Town
  • Rosebank Union
  • Liberty Community
  • Westville Baptist
  • Manor Community
  • Church on the Rock
  • Westview Methodist
  • Christian Revival Centre, Lenasia
  • Kempton Park Presbyterian
  • Sinoville Wesleyan
  • Walmer Methodist
  • Westway-Bethel Baptist
  • Fishhoek Baptist (Motivate 2000)
  • Athlone Baptist
  • Bosmont EBC
  • Kloof Methodist
  • Edenvale Baptist
  • Spellbound (innovative education)
  • University of Witwatersrand (admissions and marketing)
  • WITS Business School (MDU)
  • WITS Business School Association
  • WITS Medical faculty
  • Hugenot College, Wellington
  • KZN Association of Educators
  • St Andrews, Welkom
  • WHPS - Waterkloof House Prep
  • King Davids (High and Primary), Victory Park
  • St Andrews, Girls, Johannesburg
  • Modern Montessori International
  • Treverton Schools
  • The Wykeham Collegiate
  • Sasolburg High
  • Bryanston High School
  • King Davids High, Linksfield
  • King Davids High, Victory Park
  • King Davids Primary, Victory Park
  • The Torah Academy
  • Yeshiva College
  • Wendywood High School
  • Northdene Primary
  • Pinetown Boys
  • Pinetown Girls
  • Hyde Park High
  • St. Mary's High for Girls
  • Sir Pierre van Ryneveld





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